Whos There

"No one cares about you. Almost no one knows you exist." 

These seemingly harsh words grabbed my attention as I read the article Whos There by Seth Grodin. While this quote seems unnecessarily harsh, it is actually quite accurate when it comes to digital marketing. In a world where we are surrounded by noise and marketing content, our little blog posts or marketing attempts go vastly unnoticed. As we approach the digital marketing world we must keep in mind that we are a minute drop in the vast ocean of digital ads. The three truths that Seth Grodin shares about digital marketing will help you be aware of the challenges that present themselves. The first truth has already been addressed and that is the fact that the web is crowded with millions and millions of digital ads. The second truth is quality. Standing out from the rest of the crowd by the quality of your work is key in marketing today. The third and final truth is that customers and followers are selfish. "We are selfish because we only have a little bit of time and there’s too much to read." This quote sums up the main idea about blogging and digital marketing. All in all, be quick, concise, and grab the customer's attention before someone or something steals them from you.