IBM The End of Advertising as We Know It

 Reading an article titled The End of Advertising as We Know it really offered some insightful tips to the world of digital advertising. Over the decades, digital marketing and advertising has taken nearly a 180 degree turn. In the 20th century and the early 2000s advertising was mainly billboards and newspaper articles. With the emergence of the internet and digital ads, advertisers are forced to rethink and redesign the ads. Not only do the ads have to change, but the target audience has to be adjusted. With more and more young people using the internet ad designers are forced to target an audience that is younger than the previous audience. In addition to the advertising mediums being forced to adapt, the ability to measure ad interaction is growing in popularity. This allows for the advertisers to physically measure the interaction that their ads receive. This will allow the ad creators to adjust and change the ads that do not work. The article claims that the future of ads will lie in interactive advertisements. Customers will be drawn to ads that are immersive and offer a interactive component; this will force the ad industry to come up with new content that draws the customer into a interactive interface. Long story short, the ad industry will always be forced to update and adapt to the changing mediums of advertising.