Writing for Digital

 There is a big difference between writing for a newspaper and writing content for a website. Before designing a website that provides goods or services to a customer there are several things that you must be aware of. First off, the most important thing to remember for any type of writing is being aware of your audience. When it comes to writing a website it is imperative to know what type of people will be seeing your site. You need to write things that are specifically targeting your customers needs and wants. Secondly, your website needs to address each audience member personally and directly. A big mistake that most web designers make is addressing the audience as a whole. This leaves the members feeling lost in the crowd with little to no personal connection to your website. In order to combat this pitfall your website needs to be address its users as individuals and as an audience of one. The specific words that are used on your website play a huge role in conveying this audience of one principle. Choose words that directly address the customer and make them feel like you are having a one on one conversation with them. Thirdly, fill the text on your website with key words that grab the attention of your audience. A lot of internet users spend time scanning the website instead of reading closely. The key words that you use to grab their attention should be words that also push them to action. Lastly, the website should highlight both features and benefits that the customer needs. Features are the physical properties of the product on your website. These are important to showcase and advertise so that the customer will interact with your website and buy your product. The benefits of a product are the positive outcomes that a customer will experience if they buy the product you are advertising. If all of these steps are followed your website will be able to generate a large amount of revenue and gather a great number of dedicated customers.