Knock Knock

 In the world of E-commerce the internet has become a necessary asset for the majority of businesses in the world. However, with many businesses turning to websites to advertise their goods and services, the need for concise and effective ads is becoming imperative. The whole idea of the article by Seth Grodin is to create a website the draws customers in. The best way to draw customers into your website is to give them a direct line to the product that is being sold. The key to a successful website according to the Knock Knock article is to keep the page brief, accurate and to the point. Customers are drawn to engaging websites that create a friendship that they can trust to give them accurate information. "As a device, your page is there to get the viewer from here to there. From stranger to friend. One or two clicks, in, then out. Knock, knock." This simple formula is the lifeblood of the online advertising strategy. In addition to making the website easily accessible and friendly, it is essential that the language on the website is engaging but not too long. One of the biggest mistakes that amateur ad developers make is putting too much text on a site. The customers visiting the site are not going to read an entire page of text. The very nature of online ads is to be quick and concise. The longer the ad on the site, the less likely the customer will proceed to the next step of purchasing the product. To sum up the article, create a website that draws the customer in with friendly language and then remove any excess information that distracts from the main message of the product. These two simple things will leave your potential customers attracted to the website and more likely to buy the product.